Commercial breakdown: 2024 Coca-Cola 600
Fox’s Memorial Day broadcast of Sunday’s Coca-Cola 600 race was filled with the respectful honoring of the service men and women who have died in the name of freedom. Unfortunately, rain and lightning moved in and shortened the long race, but plenty of sponsor love was still shown in the form of commercials. For those who would like to know precisely how many ads there were, and how much time they took during the broadcast, here is this week’s breakdown.
Race and Commercial Breakdown of the 2024 Coca-Cola 600
Start time to record race/commercial periods: 6:00 PM
End time to record race/commercial periods: 9:29 PM
Total minutes of complete race broadcast: 209
Minutes of race broadcast: 155
Minutes of traditional commercials: 54
Minutes of side-by-side commercials: 3
Total number of commercials: 154
Total number of companies or entities advertised: 84
Total number of traditional commercials (not split-screen): 147
Total number of companies or entities advertised: 80
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 7
Total number of companies or entities advertised: 7
Number of times Fox utilized ‘Side-by-Side’ commercials during the broadcast: 1
Companies seen the most in commercials during this broadcast: Wendy’s (7 times); Toyota (6 times); Applebee’s (5 times)
Breakdown of what the commercials were, by category:
Fox/FS1
Paramount + paramountnetwork.com – 2
NBA Basketball on Fox foxsports.com/nba/schedule – 2
‘Gordon Ramsay’s Food Stars’ on Fox fox.com/gordon-ramsays-food-stars/ – 2
Upcoming Xfinity race on Fox/FS1 foxsports.com/nascar NASCAR.com/Tickets – 1
Baseball on Fox Sports foxsports.com/mlb – 1
Baseball on Fox Sports foxsports.com/mlb and Belmont Stakes on Fox foxsports.com/horse-racing/belmont-stakes – 1
Soccer on Fox Sports foxsports.com/soccer – 1
‘Beat Shazam’ fox.com/beat-shazam – 1
Belmont Stakes on Fox foxsports.com/horse-racing/belmont-stakes – 1
‘Big Bang Theory’ – 1
‘Judge Judy’ ‘Big Bang Theory’ – 1
‘Master Chef’ fox.com/masterchef/ – 1
‘The Quiz With Balls’ on Fox foxflash.com/shows/the-quiz-with-balls/ – 1
tubi tubitv.com – 1
‘Young Sheldon’ – 1
Total: 18
Movies
‘The Fall Guy’ thefallguymovie.com – 1
‘Horizon’ horizonamericansaga.com/ – 1
Total: 2
Local News/Sports/Points-of-Interest in Penna.
NBC local news wpxi.com on Fox fox.com – 3
‘The National Desk’ on Fox 53 wpgh53.com – 2
Get Go getgocafe.com – 2
Cochran Ford cochranford.com – 1
PNC.com pnc.com – 1
Total: 9
Restaurants/Food
Wendy’s wendys.com – 7
Applebees applebees.com – 5
Coke Zero Sugar us.coca-cola.com/zero-sugar – 4
Taco Bell tacobell.com – 3
Dr. Pepper drpepper.com – 2
Five Hour Energy Drink fivehour.com – 2
Hershey’s hersheys.com – 2
McDonald’s mcdonalds.com – 2
Papa Johns papajohns.com – 2
Cracker Barrel crackerbarrel.com – 1
Pizza Hut pizzahut.com/ – 1
Reese’s reeses.com – 1
Total: 32
Beer/Alcohol
Busch Light busch.com – 1
Keystone Light keystonelight.com – 1
Total: 2
Car/Truck/Bike
Armor All facebook.com/armorall – 3
Toyota.com/Racing – 3
Ram Trucks ram.com –2
ebay motors ebay.com – 2
GoodYear goodyear.com – 2
Mother’s CMX Car Care mothers.com – 2
Buyatoyota.com buyatoyota.com – 2
Valvoline valvoline.com – 2
VW Dealer vwdealer.com – 2
BORLA borla.com – 1
Ford ford.com – 1
BuyFordNow.com buyfordnow.com – 1
GMCDealer.com gmcdealer.com – 1
ShopHonda.com shophonda.com – 1
Toyota toyota.com – 1
Weather Tech WT.com – 1
Total: 27
Insurance/Health
Good Rx goodrx.com – 1
Liberty Mutual libertymutual.com – 1
Progressive progressive.com – 1
Total: 3
Wireless Phone
T-Mobile t-mobile.com/ – 2
Verizon/Frontline Verizon.com/frontline – 2
StraightTalk.com straighttalk.com – 1
Total: 5
Home Improvement
ACE Hardware ACEHardware.com – 3
Craftsman craftsman.com – 1
Mahindra mahindrausa.com – 1
Northern Tool & Equipment northerntool.com – 1
Total: 6
Financial
Bank of America/CustomizedCash bankofamerica.com/CustomizedCash – 6
Ally Bank allybank.com – 1
Total: 7
Education
SNHU.edu – 1
Total: 1
Technology
Xfinity.com xfinity.com – 2
Amazon Prime amazon.com/prime – 1
Total: 3
Products/Services for the Home and Personal Use
Just For Men justformen.com – 4
Walmart.com walmart.com – 4
Breztri breztri.com – 3
Skechers skechers.com – 3
PODS pods.com – 2
ARIAT ariatwork.com – 1
Ashley Homestore ashleyhomestore.com – 1
Bass Pro Shops BassPro.com & Cabela’s cabelas.com – 1
Charmin charmin.com – 1
Chewy.com – 1
Downy downy.com – 1
OpdivoYervoy.com – 1
Ozempic ozempic.com – 1
Trelegy trelegy.com – 1
Total: 25
Travel
WyndhamRewards.com wyndhamrewards.com – 2
Total: 2
Political/Special Interest
Make America Great Again magapac.com – 2
Joe Biden joebiden.com – 1
Total: 3
Racing Related
NASCAR.com/Shop nascar.com/shop – 1
SonomaRaceway.com sonomaraceway.com – 1
Total: 2
Race brdcast times: // Comm. brdcast times:
6:00 PM – 6:08 PM – 8 // 6:08 PM – 6:10 PM – 2
6:10 PM – 6:17 PM – 7 // 6:17 PM – 6:19 PM – 2
6:19 PM – 6:34 PM – 15 // 6:34 PM – 6:36 PM – 2
6:36 PM – 6:43 PM – 7 // 6:43 PM – 6:46 PM – 3
6:46 PM – 6:54 PM – 8 // 6:54 PM – 6:56 PM – 2
6:56 PM – 7:01 PM – 5 // 7:01 PM – 7:04 PM – 3
7:04 PM – 7:08 PM – 4 // 7:08 PM – 7:11 PM – 3
7:11 PM – 7:18 PM – 7 // 7:18 PM – 7:21 PM – 3
7:21 PM – 7:28 PM – 7 // 7:28 PM – 7:31 PM – 3
7:31 PM – 7:35 PM – 4 // 7:35 PM – 7:38 PM – 3
7:38 PM – 7:47 PM – 9 // 7:47 PM – 7:50 PM – 3
7:50 PM – 7:57 PM – 7 // 7:57 PM – 7:59 PM – 2
7:59 PM – 8:06 PM – 7 // 8:06 PM – 8:09 PM – 3
8:09 PM – 8:13 PM – 4 // 8:13 PM – 8:16 PM – 3
8:16 PM – 8:25 PM – 9 // 8:25 PM – 8:28 PM – 3
8:28 PM – 8:43 PM – 15 // 8:43 PM – 8:45 PM – 2
8:45 PM – 8:49 PM – 4 // 8:49 PM – 8:52 PM – 3
8:52 PM – 8:54 PM – 2 // 8:54 PM – 8:57 PM – 3
8:57 PM – 9:07 PM – 10 // 9:07 PM – 9:10 PM – 3
9:10 PM – 9:16 PM – 6 // 9:16 PM – 9:19 PM – 3
9:19 PM – 9:29 PM – 10 // 9:29 PM – checkered flag
Total race brdcst time: 155 // Total comm. brdcst time: 54
Number of companies featured during broadcast: 33
(NASCAR.com/Salutes ; Coca-Cola, Coke Zero Sugar; Hunt Bros. Pizza; Golden Corral; Monster Energy; Busch Beer; Ford Performance; Toyota; HendrickCars.com ; GoodYear; Valvoline; ebay motors; Mahindra Tractors; ACE Hardware; Geico; Progressive; Northern Tool; Bass Pro Shops; PODS; BuildSubmarines.com ; Advent Health; Eylea; Credit One Bank; Ally Bank; Xfinity; Verizon; Paramount + ; Apple TV + ; COPA America Soccer on Fox; Belmont Stakes on Fox Sports; MLB on Fox Sports; UFL theUFL.com ; iRacing.com ; Upcoming race)
Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)
8:34 PM – 8:37 PM
Chili’s; NHMS.com ; Fox Nation; Verizon/FrontLine ; ebay motors; UFL theUFL.com ; NASCAR.com/FanRewards