Tracksmith’s strategy for success: Slow and steady wins the race

Tracksmith launched as a stylish alternative to synthetic, neon running gear. A decade later, it’s ready to take on Nike.

It’s 6:15 a.m. on a Friday in June. All is quiet on Newbury Street, Boston’s usually bustling shopping district with its tidy rows of brownstones. Except, that is, for a dozen runners. They’ve gathered in front of the Tracksmith storefront, known as the Trackhouse.