Scooter Braun Retires From Artist Management, Reveals His Next Moves
Scooter Braun is officially no longer managing artists.
The music manager, who had unofficially stepped back from managing duties for stars like Justin Bieber and Ariana Grande at least two years ago, officially confirmed he is no longer focusing on artist management and instead will be putting his focus into being CEO of HYBE America, the company to which he sold his own company in 2021, as well as his family.
“23 years. 23 years. That’s how long I have been a music manager. 23 years ago a 19 year old kid started managing an artist named Cato in Atlanta, GA and my journey began. Along the way I have had so many experiences I could never have dreamt of. I have been blessed to have had a Forrest Gump-like life while witnessing and taking part in the journeys of some of the most extraordinarily talented people the world has ever seen. I’m constantly pinching myself and asking ‘how did I get here?’” he began in a lengthy statement.
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“In this next chapter I have been honored to join as a board member of Hybe and serve as the CEO of Hybe America. My brilliant partner these past 3 years, Chairman Bang [Si-Hyuk], has a vision I truly believe in. But even beyond that he has become a true friend who understands where I must be in my life these days. And that is a father first, a CEO second, and a manager no more.”
He went on to address some of biggest clients, writing: “Justin a 13 year old kid busking in Canada and Ariana a young actress on Nickelodeon. To see them both come up to be the legends they are today will forever be one of my greatest honors. As we change our working relationships now, I will continue to root for them with the same passion that I did at each of their humble beginnings. I remember the pranks and the water park shows with Justin, and the first time Ari opened an arena tour and her excitement side stage. I remember as they both stepped up for others and I got to witness them each change the world and make history. There will never be a day where I don’t take great pride and honor in what we accomplished together. The same can be said for so many I have had the pleasure of once being called ‘manager.’”
He also looked to the future with his company’s current roster.
“With new acts like NewJeans, TXT, LE SSERAFIM, Seventeen, ILLIT, The Scarlet Opera, Ava Max, and many other new artists and ventures, the future is bright. I’m honored to join Chairman Bang and Jiwon Park as we grow HYBE from the multi-billion dollar publicly traded company it is today to the worldwide multifaceted entertainment platform it is destined to be. With Hybe going strong I am also looking forward to continuing to invest in a new generation of entrepreneurs and serve as a national board member of Make A Wish and help individuals and communities through our family’s Braun Foundation. Between all of this and coaching my kids I’m not worried about being busy :) So yes, it’s been 23 years. And yes, this chapter has come to an end. But the great Berry Gordy once told me ‘young man, it never ends the way you wanted, but it doesn’t mean it didn’t happen.’ That wisdom has proven to be correct. I never saw how this chapter would end, hell, I never even saw it happening. But it did. And I will cherish every moment of it. I made my plan… but it turns out I like God’s plan better. Cheers!”
Read the complete statement at Variety.com.
Find out who else Justin Bieber just ended a business relationship with, and where he stands with Scooter today.