How startups’ marketing and communications strategies are shifting in the US and Europe

If I had to describe European tech growth over the last few years with one word, it would be ‘disruptive’. While it may seem cliché, I’ve chosen this word for many reasons. Through a positive lens, European tech ‘disrupted’ many key sectors in the early 2020s, most notably Life Sciences, Energy Transition, and DeepTech — which are pretty ‘disruptive’ industries in themselves, with goals to drive positive impact in the world. It’s worth noting that while DeepTech is an area of significant opportunity for Europe, it has also faced challenges largely due to a lack of government funding in certain…

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