Report: Spurs could be set for sponsorship boost for 2024/25 campaign
Tottenham Hotspur head into the 2024/25 campaign without the sponsorship of both Getir and Cinch, but the club could end up earning even more money from any new deal they strike.
Tottenham are no longer with Getir and Cinch as sponsorship partners
Since 2021, Tottenham have had the Getir logo on all their training wear and the online car sales company, Cinch, has been emblazoned on the shirt sleeves of their playing jerseys.
However, that is all set to change in the new season. Getir, a Turkish shopping brand, are pulling out of the UK amid financial issues and will no longer be associated with Tottenham, though they are thought to owe the club around £5m from their £8m-per-year agreement (Sky News).
Cinch is ending its deal with Spurs, too, taking up an option to exit the agreement two years earlier than planned. That deal was thought to be worth around £10m a year for the Premier League club (Sport Business).
Tottenham’s new home shirt for 2024/25 was released earlier this month and it was announced that the retail shirt for sale will not feature a sponsor on the sleeve.
Tottenham may earn more from new sponsorship partners
However, losing that £18m investment may not be the end of the world for Spurs. In fact, the Lilywhites could be set to receive even more money from new sponsorship deals thanks to the shifting economic market.
That’s according to a report from Football.London, which touches on the fact that BetMGM are set to take over as the new training wear sponsor for Spurs, in a deal expected to be worth around £10m-per-year, making the gambling company “more prominent” in the UK.
Meanwhile, “preliminary negotiations” are believed to have taken place with the South African Tourism Board regarding a shirt sleeve sponsorship deal that could have been worth £14m-per-year.
That particular deal didn’t make it through “rounds of approval within the country,” however, the numbers mentioned in that instance do suggest Tottenham “will look to take advantage of the increased value in shirt sleeve sponsorship.”
It is thought a new deal will be in place for the start of the new Premier League campaign.
Earlier today, Tottenham’s Premier League fixtures for 2024/25 were announced and will see the North Londoners travel to newcomers Leicester City in the opening match week.
Spurs Web Opinion
Sounds like Spurs could be looking at an extra £6m a year from sponsorship deals, then, which is not bad at all. It all goes towards helping us increase that cushion when it comes to headroom in Profitability and Sustainability Rules.
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