From Borderlines to Blurred Boundaries: San Diego-Tijuana as the World Design Capital 2024

When drawing, lines are fundamental elements of composition. They delineate space, outline structures, and define boundaries. When it comes to maps and borders, the line acquires a particular meaning, as this "simple" graphic expression marks a powerful division between regions, setting the beginning or the end of a territory. This line has a profound meaning at the limit between Mexico and the United States, where it constantly blurs and questions the border. In these places, multiculturalism is a daily occurrence, with a continuous negotiation of boundaries present in all aspects of life. The dynamic of these borders involves design and the generation of a complex network of interactions and collaborations.

Rather than being divided into Tijuanenses on one side and San Diegans on the other, this particular region stands out as a community whose essence harmonizes with a deep legacy of cross-border collaboration, rather than being seen as cities separated by a line. As the first binational designation in the history of the World Design Capital (WDC) program, the Tijuana-San Diego region shares a common interest in addressing urban, social, and economic issues through design. Thus, via conferences, policy summits, and workshops, the region seeks to enhance the catalyzation of ideas through its designation.

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