How digital threads enable a new era of product development

Companies need to invest in tools, platforms, and environments that can enable digital threads, so they don’t fall behind competitors

Product development, no matter the industry, is both an art and a science. Bringing a concept to life requires intensive research, ingenuity, risk-taking, iteration, testing, and a little magic. More than anything, it requires collaboration—between individuals, teams, departments, and leaders of different backgrounds, skill sets, and specialties. Even at its smoothest, product development is a dynamic, fast-paced, and often hectic process with a lot of moving parts. It’s a cycle that has worked for decades, but with flaws.