Nestle and Coke make ‘new associations’ for consumers using Wegovy and Ozempic

Nestle’s hesitancy to name drugs like Novo Nordisk’s Wegovy and Ozempic on its packaging shows the uncertainty facing global food companies as they place big bets on selling products specifically geared toward millions of people taking the appetite-suppressing medicines.

Nestle’s new food brand for people taking weight-loss drugs like Wegovy will note that the meals are high in protein, fiber and nutrients, but will not name the blockbuster medications, a company executive told Reuters.