The 7 Principles of Design and How to Use Them | VistaPrint US

January 7, 2022The principles of design are the rules you must follow to create an effective and attractive design composition. The fundamental principles of design are: Emphasis, Balance and Alignment, Contrast, Repetition, Proportion, Movement and White Space.Design differs from art in that it has to have a purpose. Visually, this functionality is interpreted by making sure an image has a center of attention, a point of focus. Maybe you’re thinking, ‘But wait! I thought design was all about creativity?’ If you’re a business owner, marketer or designer who’s just starting out, you might be tempted to go wild and combine the first five typefaces and colors that catch your eye, believing you’re creating something fresh and new. You will probably find yourself with a design that is muddled, unfinished, or well, just plain ugly.Graphic design, like any discipline, adheres to strict rules that work beneath the surface to make the work stable and balanced. If the design is missing that bala...