I drove the new $55,000 Nissan Z, and it lives up to its reputation as an iconic sports car
Benjamin Zhang/Business Insider
- The Nissan Z is the latest in a long line of iconic sports cars that date back more than 50 years.
- I enjoyed the 2024 Nissan Z's twin-turbocharged V6, 6-speed manual gearbox, and retro looks.
- I was let down by the Z's unsatisfying engine sound and poor backup camera.
Every brand needs a halo product—a car that reminds customers and employees of their origins, values, and goals.
It embodies the soul of that company.
Ford has the Mustang, Mercedes the S-Class, and Porsche the 911.
For Nissan, with the GT-R supercar headed for retirement after a 17-year run, that job will be left to the Fairlady Z, known in America simply as the Z.
The current Nissan Z launched in 2023 with more power and tech than the 370Z it succeeded.
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