Understanding the ROI Game of Experiential Marketing ft. Arvind balan

New Delhi [India], June 25: In this modern era of the digital age, experiential marketing continues to be one of the most intriguing buzzwords in the marketing industry. Many startups are entering this arena, and it's clear that the industry is experiencing significant growth. However, one recurring challenge is that people often struggle to understand the ROI of experiential marketing. For every marketer, ROI is crucial to justify investments, but it's important to recognize that experiential marketing operates on a different plane. It doesn't follow the same formulas as other marketing avenues; it has its own unique methods, which is why brands are investing heavily in it.