Dragons’ Den reveals This Morning stars and Kardashian powerhouse have signed up for guest role on new series
DRAGONS’ Den have confirmed that three famous faces will be joining the show’s panel amid a show shake-up.
The three stars will be taking up seats in the Den in a guest capacity – with one of them having already appeared in a handful of episodes before.
This Morning regulars Trinny Woodall and Joe Wicks will both appear in an episode of the next series of the show as well as entrepreneur and right-hand woman to the Kardashian family, Emma Grede.
Emma, originally from the UK but now lives close to the reality TV family in LA, appeared on the programme last year and has been invited back after impression show bosses and fans alike.
The glam mum-of-four made her millions and achieved fame thanks to her formidable partnership with the Kardashian clan.
Emma is the co-owner of the denim brand, Good American, with Khloe Kardashian with the company going on to sell over $1million worth of product on their first day of trading.
She also works as a business partner alongside Kim Kardashian and her husband Jens with the trio running Skims, which was last valued at $3.2billion and helped Kim to net a personal fortune of $1.8billion.
Skims has seen a slew of famous faces endorse the brand from footballing legends such as Jude Bellingham and Neymar to supermodels Kate Moss and Tyra Banks.
Last time around, Emma managed to secure a huge deal on the show when she managed to grab an investment into Titi Bello’s afro-hair business.
She ploughed an impressive £60,000 into the start-up company and will be hoping to find the same success this time around.
Trinny and Joe have both become household names thanks to their regular appearances on daytime TV.
Away from TV, Trinny has built up an impressive business empire thanks to her company, Trinny London, where she currently employs 220 people for the day-to-day runnings of the phenomenal beauty brand.
Similarly, Joe has also turned his social media appeal around into a multi-million pound empire thanks to his cookbooks and branded online content.
Speaking of signing up for the hit business series, Joe said: “I can’t wait to step into the Den as a Guest Dragon and meet all the brilliant and passionate entrepreneurs.
“My own journey has shown me that with the right mindset and a lot of hard work, anything is possible. I’m really looking forward to sharing my experiences and hopefully helping some amazing businesses reach their full potential.”
Equally, Emma went on to add: “I’m so happy to be back in the Den. This show is all about opening up the world of business and providing a platform for emerging entrepreneurs who might not otherwise have the opportunity.
“I’ve thoroughly enjoyed getting to know and support the people and businesses I discovered last time around, and I can’t wait to do it all again!”
The show has continued to utilise the format of guest Dragons’ after Emma and former footballer Gary Neville proved a hit with fans last time around.
Dragons' Den stars - past and present
Dragons' Den has been on our screens since 2005 and sees entrepreneurs enter the Den to try and win investment for their businesses from the Dragons.
Over the years there have been many wealthy investors sitting in the famous seats, here’s a rundown of them all and how long they were on the show for.
- Peter Jones – series 1 – present
- Deborah Meaden – series 3 – present
- Touker Suleyman – series 13 – present
- Sara Davies – series 17 – present
- Steven Bartlett – series 19 – present
- Duncan Bannatyne – series 1 – 12
- Rachel Elnaugh – series 1 and 2
- Doug Richard – series 1 and 2
- Simon Woodroffe – series 1
- Theo Paphitis – series 2 -10
- Richard Farleigh – series 3 and 4
- James Caan – series 5-8
- Hilary Devey – series 9 and 10
- Kelly Hoppen – series 11 and 12
- Piers Linney – series 11 and 12
- Nick Jenkins – series 13 and 14
- Sarah Willingham – series 13 and 14
- Jenny Campbell – series 15 and 16
- Tej Lalvani – series 15 – 18
- Emma Grede and Gary Neville were guest Dragons during series 21.
Executive Producer of the show, Samantha Davies, said: “We were thrilled by the positive response to our first-ever Guest Dragons last series.
“Adding a sixth Dragon to our much-loved lineup creates a unique dynamic and brings fantastic energy to the show.
“Fitness phenomenon Joe Wicks and beauty mogul Trinny Woodall will bring fresh fire to the pitches, while international fashion tycoon Emma Grede returns after successfully putting entrepreneurs through their paces last series.”
The main line-up is expected to consist of returning favourites Deborah Meaden, Sara Davies, Peter Jones, Touker Suleyman and Steven Bartlett.