Nation extends London DAB platform contract and adds Nation 80s

Nation Radio has signed a long-term contract into the next decade for its London and South East DAB platform.

Following a trial period last year, Nation 80s has also joined the London-wide DAB platform full time in DAB+ stereo.

Nation’s Founder Jason Bryant said: “Nation is a fast growing and important media brand in major population centres across the UK.

“In Wales, Scotland and Southern England, we are reaching record weekly audiences. In the London market, the most competitive in the UK, Nation recently posted its highest ever weekly audience of nearly 200,000 – one of the largest digital only station audiences in London.

“The latest streaming data gives me confidence that Nation Radio can continue to grow and that we will also achieve a sizeable audience in London with Nation 80s.”

Nation’s Programme Director Neil Greenslade added: “Listeners tell us we’re a great variety listen with a fantastic line-up of presenters. They love our music mix and, with Nation 80s playing more 80s hits and forgotten classics, we believe our audience will continue to grow.”