Verizon’s new logo turns it into Netflix

9 years after a controversial rebrand, Verizon is back with a new look and bigger ambitions.

Today, Verizon is announcing a new logo and updated brand system. Gone is the Verizon electricity-inspired checkmark, which has been with the brand in some permutation for more than 20 years. In its place is a more flexible and adaptive letter V, which will serve as Verizon’s signature when its full wordmark isn’t the right tool for the job.