SXSW Will No Longer Work With the U.S. Army or Defense Contractors

SXSW is ending its partnerships with the U.S. Army and defense contractors after pro-Palestine protests this year. “After careful consideration, we are revising our sponsorship model,” the festival said after opening applications for 2025. “As a result, the U.S. Army, and companies who engage in weapons manufacturing, will not be sponsors of SXSW 2025.” More than 60 artists and participants boycotted this year’s festival over SXSW’s ties to defense groups that supply Israeli weapons in the ongoing Israel-Hamas war. The U.S. Army was a “super-sponsor” of the 2024 festival, and Collins Aerospace, a company under defense conglomerate RTX Corporation (f.k.a. Raytheon), also participated. “A music festival should not include war profiteers,” said Squirrel Flower, one of the first artists to boycott. “I refuse to be complicit in this and withdraw my art and labor in protest.”

SXSW previously defended its military ties amid this year’s controversy. The festival called the defense industry “a proving ground” for new technology and said working with the Army “is part of our commitment to bring forward ideas that shape our world.” The Army said it was “proud” to sponsor SXSW, which it called “a unique opportunity.”

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