ONT T2T Genome Bundle: Hot New Thing or Flash in Pan?

Last month at London Calling, Oxford Nanopore announced a consumables and reagent bundle which enables generating six telomere-to-telomere (T2T) human genomes for $4K each.  Even in the very friendly audience at London Calling, there was some skepticism over the market viability of this offer - how much would it really drive sales?  T2T human genomes really only became possible in this decade.  The first examples of T2T chromosomes generally used a mix of different technologies, often including PacBio HiFi, ONT Ultralong and BioNano Genomics mapping information.  What ONT is proposing is the ability to routinely generate T2T genomes using only ONT data.