Ginger Hotels looks to double footprint in East, Northeast in 3-5 years
Tata Group's budget hospitality brand Ginger Hotels is looking to double its presence in East and Northeast India in the next three to five years, according to a senior company official.
Ginger Hotels, operated by Roots Corporation Ltd (RCL), a subsidiary of the Indian Hotels Company (IHCL), has 11 properties in operation with 876 rooms in the East and Northeast region and seven in the pipeline with an expected 605 rooms to be added.
The brand is seeking to tap growth witnessed in India beyond the metros to smaller cities.
"It is very interesting, we talk about how India's story is percolating into beyond the top 10 cities...I think that's really playing out in our expansion," IHCL Executive Vice President - New Business and Hotel Openings, Deepika Rao told PTI.
The seven hotels in the pipeline in Patna, Kolkata, Asansol, Paradeep, Guwahati, Jorhat and Dibrugarh, will come into play in two to three years time, said Rao, who is also the chairperson of Roots Corporation.
On the ...