Commercial breakdown: 2024 Ally 400
For another Sunday Cup race, NASCAR fans who love to immerse themselves in the joy of racing had plenty of time to do it in Nashville. The weather gods and the racing gods joined forces and bequeathed everyone with approximately eight hours of everything from cooling suits to lightning bolts to too-little fuel to multiple overtimes. Of course, there were commercials, too. For those fans who like to know precisely how many ads there were, and how much time they took during the broadcast, here is this week’s breakdown.
Race and Commercial Breakdown of the 2024 Ally Bank
Start time to record race/commercial periods: 3:32 PM
Rain Delay: 5:28 PM
Restart: 6:36 PM
End time to record race/commercial periods: 9:16 PM
Total minutes of complete race broadcast: 276
Minutes of race broadcast: 239
Minutes of traditional commercials: 37
Minutes of side-by-side commercials: 11
Total number of commercials: 121
Total number of companies or entities advertised: 59
Total number of traditional commercials (not split-screen): 95
Total number of companies or entities advertised: 54
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 26
Total number of companies or entities advertised: 20
Number of times NBC utilized ‘Side-by-Side’ commercials during the broadcast: 4
Companies seen the most in commercials during this broadcast: Ashley Furniture (7 times); Toyota (6 times); Olympics (5 times); Little Caesar’s (5 times)
Breakdown of what the commercials were, by category:
NBC/USA TV Previews/Promos:
Olympics on NBC & Peacock nbcolympics.com – 4
Golf on NBC Sports, USA, & Peacock – 3
Upcoming Chicago Cup race NASCARChicago.com – 1
Upcoming Cup race on NBC/NBC Sports Coca-Cola, Busch Beer, Xfinity, Geico NASCAR.com/tickets – 1
‘America’s Got Talent: All-Stars’ nbc.com/Americas-got-talent-all-stars – 1
‘American Ninja Warrior’ nbc.com/american-ninja-warrior – 1
‘Macy’s 4th of July Fireworks Spectacular’ nbc.com/macys-4th-of-july-fireworks-spectacular – 1
‘NBC Nightly News’ nbc.com/nbc-nightly-news – 1
Total: 13
Movies
‘Twisters’ twisters-movie.com – 1
‘Despicable Me 4’ despicable.me – 1
Total: 2
Local News/Sports/Points-of-Interest in Penna.
NBC local newswpxi.com – 4
Get Go getgocafe.com – 2
Pool City shoppoolcity.com – 1
Ron Lewis Automotive ronlewisautomotive.com – 1
Western Pennsylvania Chevy dealerschevy.com – 1
Total: 9
Restaurants/Food
Little Caesars littlecaesars.com – 4
Applebees applebees.com – 1
Golden Corral goldencorral.com/ – 1
Pizza Hut pizzahut.com/ – 1
Pure Leaf tea pureleaf.com – 1
Total: 8
Beer/Alcohol
Busch Light busch.com – 2
Coors Light coorslight.com/ – 2
Keystone Light keystonelight.com – 2
Busch Light Peach busch.com – 1
Total: 7
Car/Truck/Bike
Toyota.com/Racing – 4
VW Dealer vwdealer.com – 3
Chevy chevy.com – 2
ebay motors ebay.com – 2
LightsOnEnergy.com American Petroleum Institute – 1
Safe Lite safelite.com – 1
Weather Tech WT.com – 1
Total: 14
Insurance/Health
Allstate allstate.com – 2
Good Rx goodrx.com – 1
Progressive progressive.com – 1
Total: 4
Wireless Phone
Consumer Cellular consumercellular.com – 3
Mint Mobile mintmobile.com – 2
Total: 5
Financial
Ally Bank allybank.com – 2
Total: 2
Legal
DuganLaw.com duganlaw.com – 2
Total: 2
Technology
Xfinity.com xfinity.com – 3
Golden Nugget Casino goldennuggetcasino.com – 2
Meta meta.com – 1
Total: 6
Products/Services for the Home and Personal Use
Ashley Homestore ashleyhomestore.com – 6
Breztri breztri.com – 2
Bass Pro Shops BassPro.com & Cabela’s cabelas.com – 1
Blackstone Products blackstoneproducts.com – 1
Chewy.com – 1
Delectables Cat Treats delectablescattreats.com/ – 1
Jardiance.com jardiance.com – 1
PODS pods.com – 1
Shady Rays shadyrays.com – 1
Total: 15
Travel
Ark Encounter arkencounter.com – 2
Total: 2
Political/Special Interest
Keystone Renewal keystonerenewal.com – 1
Securing American Greatness amgreatness.com – 1
Total: 2
Religion
HeGetsUs.com/HardtoSay – 1
Total: 1
Racing Related
NASCAR Powerball Playoff powerball.com/nascar-powerball-playoff – 1
NASCAR.com/FanRewards – 1
NASCAR.com/Regional – 1
Total: 3
Race brdcast times: // Comm. brdcast times:
3:32 PM – 3:35 PM – 3 // 3:35 PM – 3:38 PM – 3
3:38 PM – 3:41 PM – 3 // 3:41 PM – 3:43 PM – 2
3:43 PM – 3:58 PM – 15 // 3:58 PM – 4:00 PM – 2
4:00 PM – 4:08 PM – 8 // 4:08 PM – 4:10 PM – 2
4:10 PM – 4:17 PM – 7 // 4:17 PM – 4:20 PM – 3
4:20 PM – 4:27 PM – 7 // 4:27 PM – 4:29 PM – 2
4:29 PM – 4:39 PM – 10 // 4:39 PM – 4:42 PM – 3
4:42 PM – 4:43 PM – 1 // 4:43 PM – 4:45 PM – 2
4:45 PM – 4:56 PM – 11 // 4:56 PM – 4:58 PM – 2
4:58 PM – 5:00 PM – 2 // 5:00 PM – 5:02 PM – 2
5:02 PM – 5:11 PM – 9 // 5:11 PM – 5:13 PM – 2
5:13 PM – 5:28 PM – 15 // 5:28 PM – Rain Delay
Engines Refired
6:36 PM – 7:08 PM – 32 // 7:08 PM – 7:11 PM – 3
7:11 PM – 7:12 PM – 1 // 7:12 PM – 7:15 PM – 3
7:15 PM – 7:34 PM – 19 // 7:34 PM – 7:36 PM – 2
7:36 PM – 7:43 PM – 7 // 7:43 PM – 7:45 PM – 2
7:45 PM – 7:55 PM – 10 // 7:55 PM – 7:57 PM – 2
7:57 PM – 9:16 PM – 79 // 9:16 PM – checkered flag
Total race brdcst time: 239 // Total comm. brdcst time: 37
Number of companies featured during broadcast: 24
(Ally Bank, HendrickCars.com ; AMR Safety Team amr.net ; Thornton’s mythorntons.com ; Hunt Bros. Pizza; Sonic; Artesano Hawaiian saraleebread.com/our-breads/artesanor-hawaiian-bakery-bread ; Coca-Cola, Coke Zero Sugar; Monster Energy, Monster Energy Rio Punch; Busch Beer, Busch Light @BuschBeer #BreakforBusch #Sweepstakes ; Toyota; Geico; Progressive; Liberty Mutual; Shady Rays shadyrays.com ; Homes.com ; BuildSubmarines.com ; Draft Kings; Breztri; Ark Encounter; Credit One Bank; Xfinity; Consumer Cellular; ‘American Ninja Warrior’ on NBC; Olympics Trials on USA; NASCAR.com/Drive ; NASCAR Powerball Playoff @PowerballPlayoff ; Upcoming Chicago street race)
Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)
6:52 PM – 6:55 PM
Chewy; Drive Time; Golden Corral; Ally; RichmondRaceway.com ; ‘America’s Got Talent’ ; Golf on NBC, USA & Peacock
7:00 PM – 7:02 PM
Toyota Racing; Just for Men; Ashley Furniture; Busch Light Peach; NASCARChicago.com ; ‘Despicable Me 4’ Movie;
7:21 PM – 7:24 PM
NASCAR Powerball Playoff ; Just for Men; Mike’s Hard Lemonade; Progressive; Ashley Furniture; Toyota Racing; NASCARChicago.com
8:14 PM – 8:17 PM
Safelite; Mike’s Hard Lemonade; Netflix; Little Caesar’s; Ally; Olympics on NBC & Peacock