Microsoft Advertising launches Property Center and expands Lodging Campaigns

Microsoft Advertising introduced Property Center, an evolution of Hotel Center, and made Lodging Campaigns globally available.

Why they matter. These new features aim to help property owners and managers attract more customers and increase bookings with simplified campaign management and expanded reach.

Key features:

• Property Center: A centralized hub for managing assets for Lodging Campaigns, including Hotel Price Ads and Property Promotion Ads.
• Lodging Campaigns: Now globally available, offering simplified campaign creation, enhanced reporting, and improved bidding and budgeting options.

How to get started:

1. Review resources on Property Center in Microsoft’s help pages and API content.
2. Sign in to your Microsoft Advertising account and access Property Center from the Tools tab.
3. Contact Ad Support or your account team for assistance if needed.

The big picture. These updates are part of Microsoft Advertising’s ongoing efforts to expand its global presence and offer innovative solutions for the lodging industry, including the introduction of vacation rental offerings and Property Type Badge.