‘It was traumatic to say the least,’ says devastated biscuit lover after finding Jammie Dodger without key ingredient
A BISCUIT-lover was devastated to find no jam in his Jammie Dodger.
Richard Freeman had settled down for a cuppa when he realised he had been short-changed on his shortcake sandwich.
He explained: “It was towards the end of the packet when I discovered two biscuits together without any jam. It was traumatic to say the least.”
Zoologist Richard, 53, added: “I’ve been attacked by a cobra, stalked by a tiger in Sumatra and caught in a tornado in the Gobi desert. But when a man can’t have a whole jammie dodger with his cup of tea, then something is wrong.”
He blames a lack of quality control at Burton’s Biscuits, which has produced the family favourite for more than 60 years,
Richard, of Exeter, added: “Standards are going downhill. They need people in the factories to step up to the mark.”
Russell Smith, brand lead at Jammie Dodgers, said an updated recipe had caused problems on the production line, adding: “We extend our deepest apologies for any upset.
“We always strive to give customers the stickiest, jammiest splat in our shortcake sandwiches.
“After all, what’s a Jammie Dodger without the jam? Just a dodger . . .
“And it seems this time, the jam has truly dodger-ed.”
More than 500 Jammie Dodgers are consumed every minute in Britain, with a quarter of households stocking up on the sweet treat each year.
And Richard is not alone. MJ Fosker tweeted: “My biscuit decided to play hide and seek with the jam! I’ll get over this . . . eventually.”
Richard is thinking of starting a Jammie Devils support group for people hit by biccy bungles.
He said: “What’s next, a custard cream without the custard? Where do we draw the line?”