Amazon sales of Ring doorbell kit soar by 350% as price gets cut from £190 to £80 – customers say they ‘just love it’

AMAZON Prime Day is ten days away, but the retailer has just launched a surprise wave of early deals.

One of the most popular is on the Ring Video Doorbell and Chime Kit, which has been slashed from £189.98 to £79.99 – for Prime members, that is.

Ring Video Doorbell 3 + Ring Chime,
£79.99 with Prime (was £189.98)

This smart bundle currently sits near the top of Amazon’s device movers and shakers list – sales have increased by 350% in the last 24 hours and it’s become a best-seller.

But if you want this bit of kit at the new discounted price, you’ll need to sign up to Prime.

For the last few years, I’ve been reporting on Amazon Prime Day, the 48-hour sale that sees thousands of products get their prices exclusively reduced for Prime members.

The whole point, of course, is to draw new customers into signing up to Amazon’s perks-filled scheme, a charm offensive that we can now expect not once but twice a year, in July and October.

The quality of the discounts always varies: they’re anywhere between spectacular, so-so and suspicious-looking (over-inflated price drops always need to be weeded out).

But there’s no denying that some of the finest deals available during Prime Day are on some of Amazon’s very own devices – and this Ring and Chime bundle is the perfect example.

And honestly, as I’ve said before when I’ve written about Amazon Fire tablets, you should always try to avoid paying full price on this kind of domestic smart tech.

You rarely have to wait long for a sale to come along and then prices tumble on the Amazon website.

I would never splash out £190 on a doorbell and intercom, not even one that relays a 1080p-quality video feed to my mobile phone and can be integrated into my home’s Alexa ecosystem.

But for £79.99? That’s a different story altogether.

‘I’ve been using this now for almost a month and have been delighted with it,’ writes on shopper on Amazon. ‘It’s so easy to set up, you don’t need to be an IT expert.

‘The quality of the video is excellent, and even the night vision is very good. It’s an excellent security device, as you are alerted [in] real-time on your phone whenever there’s movement.’

Another buyer writes: ‘[I] just love it, honestly the best one on the market. I tried another brand [and] had to send it back… wasn’t as good.’

This isn’t the only early smart home offer available on Amazon right now: there’s also huge savings to be had on Blink’s camera and doorbell bundles and Ring’s indoor cameras.

What’s interesting to me is just how early these device deals have come along before Prime Day.

Often, they’re launched two or three days before the sale officially kicks off. But Prime Day isn’t until the week after the next (16th and 17th July).

One thing I can guarantee you is that there’ll be plenty more price drops on the way – my team and I will have all the latest offers we find listed on our Amazon device deals page.

For the best Prime-only deals across the board, head to our best Amazon Prime Day deals page.

Ring Video Doorbell 3 + Ring Chime,
£79.99 with Prime (was £189.98)

Head to The Sun’s shopping tech page for a list of all the discounts on phones, tablets, laptops and other tech deals we’ve seen lately.