Google launches tool to simplify Enhanced Conversions setup

Google rolled out a Chrome extension designed to help advertisers troubleshoot their Enhanced Conversions setup called EC Assist.

Why we care. Enhanced Conversions are crucial for improving Google Ads performance, but setting them up correctly can be a challenge.

How it works:

1. Advertisers install the EC Assist Chrome extension
2. They run a test conversion on their website
3. EC Assist identifies potential issues and suggested next steps

Between the lines. This tool reflects Google’s efforts to make advanced advertising features more accessible to a broader range of users.

What advertisers think. We first spotted this update on Head of PPC, Scott Carruthers’ LinkedIn

I ran a poll on X to gauge how challenging people are finding setting up Enhanced Conversions. Not everyone finds it cumbersome. The amount of complexity is related to the architecture of a website, according to several sources. Boris Beceric and Rob P commented on X:

The big picture. Enhanced Conversions allow advertisers to send hashed first-party conversion data to Google, powering tools like Smart Bidding, for better ad performance.

Where to get it. The EC Assist Chrome extension is available for download now.