John West has discontinued popular lunchtime staple that gutted shoppers say was ‘perfect for busy weekdays’
JOHN West has discontinued a popular lunchtime staple that shoppers say was “perfect for busy weekdays”.
The tinned fish experts have axed their on the go pot range to the disappointment of fans.
The quick and easy meals could be prepared in five minutes and were a great quick-fix meal.
One shopper said: “These were my go-to for a quick decent bit of food during hectic weekdays on shift. Nothing else hits the same.”
The fan added: “They were really nice.”
John West has confirmed that the pots, which came in a variety of flavours, have been removed from its range.
The flavours available included Indian tuna rice pot biryani curry, Thai tuna noodle pot green curry, Mediterranean tuna couscous pot chilli and garlic as well as Asian tuna noodle pot chow mien.
Writing on X a spokesperson for John West suggested disappointed fans try the brand’s salad and super salad ranges.
But a disappointed shopper said the salad range was “just not filling enough for a quick and easy lunch at work“.
Reviews of the axed products included: “Delivers on taste, spice and convenience!”
Another said: “Tasty with a bit of a kick and perfect for a quick snack.”
A third added: “Tasty and filling. Very easy to prepare. Great for taking to work.”
The products had retailed for £2 when in stock.
Brands frequently discontinue products or lines that aren’t performing.
Earlier this week Quorn confirmed it had axed its Uniquorns meat-free pieces to the disappointment of parents.
Last month Heinz removed its easy-to-use spray salad dressings from shelves, despite it being described as “fabulous” by shoppers.
Chocolate fans were also left disappointed in June when the popular Colin the Caterpillar in a jar disappeared from stores.
Why are products axed or recipes changed?
ANALYSIS by chief consumer reporter James Flanders.
Food and drinks makers have been known to tweak their recipes or axe items altogether.
They often say that this is down to the changing tastes of customers.
There are several reasons why this could be done.
For example, government regulation, like the “sugar tax,” forces firms to change their recipes.
Some manufacturers might choose to tweak ingredients to cut costs.
They may opt for a cheaper alternative, especially when costs are rising to keep prices stable.
For example, Tango Cherry disappeared from shelves in 2018.
It has recently returned after six years away but as a sugar-free version.
Fanta removed sweetener from its sugar-free alternative earlier this year.
Suntory tweaked the flavour of its flagship Lucozade Original and Orange energy drinks.
While the amount of sugar in every bottle remains unchanged, the supplier swapped out the sweetener aspartame for sucralose.
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