Amazon Ads launches AI-powered video

Amazon Ads today unveiled new generative AI features aimed at helping advertisers create more engaging video and image content.

• The tools include Video generator and live image capabilities, both currently in beta for select U.S. advertisers.

Why we care. Time and cost are big challenges when it comes to creating good quality video content for campaigns. These AI-powered tools address these key challenges. 

By the numbers.

• 89% of consumers want to see more videos from brands in 2024, according to a Wyzowl study.
• Businesses cite lack of time and cost as the top barriers to video marketing.

How it works.

• Video generator creates custom video content in minutes using a single product image.
• Live image allows brands to produce short, animated campaign images quickly.

What they’re saying. “Video generator is another meaningful innovation that leverages generative AI to inspire creativity and deliver more value for both advertisers and shoppers,” said Jay Richman, VP of product and technology for Amazon Ads.

Between the lines. These tools are part of Amazon’s growing suite of generative AI solutions similar to how all other tech giants continue to lean into more AI solutions. 

What’s next. Amazon plans to refine these features based on beta advertiser feedback before a wider release.