Commercial breakdown: 2024 Xfinity 500
During Sunday’s Cup race pre-race activities, NASCAR Reporter, Kim Coon, informed fans that, Ryan Blaney, was the driver mentioned most in the garage as the possible winner for the race. As the last laps wound down, the weaving, dramatic passes, wall-riding and slamming fenders culminated in just that predicted finish. No one needed the gift of prophecy, however, to know there would be commercials in the midst of all of that exciting racing as well. For those fans who like to know precisely how many ads there were, and how much time they took during the broadcast, here is this week’s breakdown.
Race and Commercial Breakdown of the 2024 Xfinity 500
Start time to record race/commercial periods: 1:46 PM
End time to record race/commercial periods: 5:34 PM
Total minutes of complete race broadcast: 228
Minutes of race broadcast: 197
Minutes of traditional commercials: 31
Minutes of side-by-side commercials: 13
Total number of commercials: 100
Total number of companies or entities advertised: 50
Total number of traditional commercials (not split-screen): 70
Total number of companies or entities advertised: 40
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 30
Total number of companies or entities advertised: 28
Number of times NBC utilized ‘Side-by-Side’ commercials during the broadcast: 5
Companies seen the most in commercials during this broadcast: Sunday Night Football (5 times); Xfinity (5 times); McDonald’s (5 times)
Breakdown of what the commercials were, by category:
NBC/USA TV Previews/Promos:
Sunday Night Football on NBC/NBC Sports & Peacock – 2
‘St Denis Medical’ nbc.com/nbc-insider/st-denis-medical-coming-to-nbc-premiere-date-cast-details – 2
‘The Voice’ nbc.com/the-voice – 2
‘NBC Nightly News’ nbc.com/nbc-nightly-news – 2
Judy Justice judyjustice.tv – 1
Upcoming Cup race on NBC/NBC Sports Coca-Cola, Busch Beer, Xfinity, Geico NASCAR.com/tickets – 1
Xfinity Series on CW thecw.com/Xfinity – 1
Sunday Morning Football on NBC & Peacock – 1
College Football on NBC/NBC Sports & Peacock – 1
‘Chicago MED’ nbc.com/Chicago-med ‘Chicago PD’ nbc.com/Chicago-pd ‘Chicago Fire’ nbc.com/Chicago-fire – 1
‘Happy’s Place’ on NBC nbc.com/happys-place – 1
‘Night Court’ nbc.com/night-court – 1
Peacock peacocktv.com – 1
Total: 17
Movies
‘Gladiator II’ gladiator.movie – 2
Total: 2
Local News/Sports/Points-of-Interest in Penna.
NBC local newswpxi.com – 4
Total: 4
Restaurants/Food
McDonald’s mcdonalds.com – 4
Wendy’s wendys.com – 3
Sonic sonicdrivein.com – 2
Coke Zero Sugar us.coca-cola.com/zero-sugar – 1
Total: 10
Beer/Alcohol
Traveller Whiskey buffalotracedistillery.com – 2
Total: 2
Car/Truck/Bike
Toyota.com/Racing – 2
ebay motors ebay.com – 1
GoodYear goodyear.com – 1
Safe Lite safelite.com – 1
Toyota toyota.com – 1
Total: 6
Insurance/Health
Auto-Owners Insurance autoowners.com – 4
A Trusted Space atrustedspace.org – 1
HCMRealTalk.com – 1
Total: 6
Wireless Phone
Verizon/Frontline Verizon.com/frontline – 2
Mint Mobile mintmobile.com – 1
Xfinity Mobile xfinitymobile.com – 1
Total: 4
Home Improvement
KubotaUSA.com kubotausa.com – 1
Total: 1
Financial
Ally Bank allybank.com – 2
Total: 2
Technology
Xfinity.com xfinity.com – 1
Total: 1
Products/Services for the Home and Personal Use
Breztri breztri.com – 3
Trelegy trelegy.com – 3
Bimzelx ucb.com/our-products/Products/Bimzelx%C2%AE – 1
Camzyos camzyos.com – 1
Total: 8
Political/Special Interest
Make America Great Again magapac.com – 3
Harris for President kamalaharris.com – 1
Keystone Prosperity PAC keystoneprosperity.com – 1
Pray For America – 1
Total: 6
Racing Related
NASCAR.com/Shop nascar.com/shop – 1
Total: 1
Race brdcast times: // Comm. brdcast times:
1:46 PM – 1:50 PM – 4 // 1:50 PM – 1:52 PM – 2
1:52 PM – 1:56 PM – 4 // 1:56 PM – 1:59 PM – 3
1:59 PM – 2:13 PM – 14 // 2:13 PM – 2:15 PM – 2
2:15 PM – 2:23 PM – 8 // 2:23 PM – 2:25 PM – 2
2:25 PM – 2:32 PM – 7 // 2:32 PM – 2:34 PM – 2
2:34 PM – 2:36 PM – 2 // 2:36 PM – 2:37 PM – 1
2:37 PM – 2:47 PM – 10 // 2:47 PM – 2:49 PM – 2
2:49 PM – 2:55 PM – 6 // 2:55 PM – 2:57 PM – 2
2:57 PM – 2:59 PM – 2 // 2:59 PM – 3:00 PM – 1
3:00 PM – 3:07 PM – 7 // 3:07 PM – 3:09 PM – 2
3:09 PM – 3:15 PM – 6 // 3:15 PM – 3:17 PM – 2
3:17 PM – 3:28 PM – 11 // 3:28 PM – 3:29 PM – 1
3:29 PM – 3:35 PM – 6 // 3:35 PM – 3:37 PM – 2
3:37 PM – 3:59 PM – 22 // 3:59 PM – 4:00 PM – 1
4:00 PM – 4:02 PM – 2 // 4:02 PM – 4:04 PM – 2
4:04 PM – 4:14 PM – 10 // 4:14 PM – 4:16 PM – 2
4:16 PM – 4:55 PM – 39 // 4:55 PM – 4:57 PM – 2
4:57 PM – 5:34 PM – 37 // 5:34 PM – checkered flag
Total race brdcst time: 197 // Total comm. brdcst time: 31
Number of companies featured during broadcast: 21
(Xfinity, Xfinity Mobile ; America Gaming Assn. HaveaGamePlan.org ; Sonic; Cheddars ; Coca-Cola, Coke Zero Sugar; Monster Energy, Monster Energy Ultra Vice Guava monsterenergy.com/en-us/energy-drinks/zero-sugar/ultra-vice-guava/ ; Busch Beer; Traveller Whiskey; Toyota; Geico; Progressive; Liberty University liberty.edu/24 ; BuildSubmarines.com ; Draft Kings; FedEx ; Credit One Bank; Bank of America ; ‘Happy’s Place’ on NBC; College Football; Sunday Night Football on NBC & Peacock; NASCAR.com/Mobile ; NASCAR Powerball Playoff powerball.com/nascar-powerball-playoff ; NASCAR.com/Shop ; NASCAR.com/FanRewards ; Upcoming Championship race)
Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)
3:48 PM – 3:50 PM
Traveller Whiskey; FedEx ; Sonic; Straight Talk; AtlantaMotorSpeedway.com ; ‘The Voice’ on NBC
4:22 PM – 4:25 PM
Progressive; Golden Corral; National Debt Relief; Coke Zero Sugar; GoodYear; Sunday Night Football on NBC & Peacock
4:33 PM – 4:35 PM
Sunoco; Ally Bank; Kubota; Wendy’s; Toyota; ‘The Voice’ on NBC
4:47 PM – 4:50 PM
Chevy; McDonald’s; Valvoline; Safelite; Xfinity; Sunday Night Football on NBC & Peacock
5:12 PM – 5:15 PM
National Debt Relief; Busch Light and Jack Links; Bass Pro Shops; Golden Corral; Mint Mobile; Upcoming Cup race on NBC & Peacock