Equity cult is a non-starter: Why we are still a country where only a small percentage of the population invests in equity

The suspicion that equity investing is not a very reliable path to long-term wealth creation is, sadly, still the view many households hold. Their allocation to equity is, thus, small and marginal, tentative and short term. For a country that has so many entrepreneurial successes, the distribution of wealth and participation of public through equity markets is not large, deep and wide enough.