Third of Brits now buy pyjamas specifically to wear outside of their home – find out the PJ wearer you are
A THIRD of Brits have bought pyjamas specifically to wear outside of the home.
A poll of 2,000 adults found as many as 10 per cent own three or more pairs for this very purpose.
While 40 per cent have also been known to wear PJs while doing everyday tasks like gardening, driving, and food shopping.
Other scenarios include when taking the kids to school, when walking the dog, and even during jaunts to the seaside.
And of those who own pyjamas, it appears 18 to 24-year-olds are leading the trend with 74 per cent having worn them out and about.
In contrast, just 32 per cent of those aged 55 plus have done so.
The research was commissioned by sleepwear designer Peter Alexander, which has also created a quiz where you can find out what type of pyjama wearer you are.
It covers what you look for in your PJs, how you choose them, your preferred fabric, and what point in the day you change into them – are you more interested in style, comfort, cosiness or functionality?
Brand founder and creative director, Peter Alexander, said: “The lines between the time we spend at work and the time we spend relaxing are blurring.
“This trend appears to extend to loungewear and everyday style.
“Wearing pyjamas outside is like bringing a slice of home wherever you go—cosy, carefree, and unapologetically yourself.”
The study also found found 67 per cent of adults wear pyjamas – owning four sets on average.
And of those who possess a pair, 32 per cent consider putting on a new pair to be one of their favourite things.
With 26 per cent of those who own a set admitting they’d happily wear them all the time if they could.
While 27 per cent admit there are times when they spend all day in their beloved sleepwear without getting changed.
And 28 per cent revealed the first thing they do when they get home is get out of their work garbs and into their bedtime attire.
The appeal of such clothing includes how comfortable they feel (69 per cent), the feeling of coziness they provide (56 per cent), and the sense of relaxation they get when wearing them (50 per cent).
Almost a fifth (16 per cent) also associate childhood memories with PJs further adding to their appeal.
Non-negotiables on PJs include comfort (82 per cent), price (64 per cent), material (62 per cent), fit (59 per cent), and style (49 per cent).
And the most popular material is cotton (54 per cent).
It also emerged 25 per cent of those polled and their family own matching pyjamas, and 31 per cent possess at least one Christmas pair.
Carried out through OnePoll, the study found most (60 per cent) tend to buy their own PJs but 15 per cent rely on others to purchase them.
While 54 per cent have bought sleepwear as a gift for someone else at one time or another.
Peter Alexander added: “Comfort isn’t just for the nighttime, so pyjamas shouldn’t be either.
“We are most relaxed and comfortable in our PJs, so why wouldn’t you want those feelings all day long.
“There’s joy in letting the outside world see you at your most relaxed – comfort doesn’t have to stay behind closed doors.”