Juventus agrees €408m, 10-year renewal with Adidas
June 21 – Italian giants Juventus have secured a new €408 million partnership with sportswear giant Adidas, extending their long-standing relationship for another decade.
However, the deal’s structure reveals some interesting details. While the total value matches their previous agreement at €408 million (£349 million; $468 million), this contract spans 10 seasons instead of eight, effectively reducing the annual value by approximately €10 million per year.
“This renewal fills us with pride and testifies to the synergy between these two great companies,”
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