Linda Yaccarino's two years at X were about restabilising a platform in crisis

When Yaccarino's joined the recently rebranded X, it was undergoing a major policy shift under Musk's leadership. It was going from a social media app to an "everything app", on track to integrate audio-video calls, job search and long-form texts. It was also facing a drop in global usage and a fall in advertising revenue, mainly driven by controversial statements made by Musk.