Iconic Candy Bar Butterfinger Releasing New Flavor in August

Summer time is when a lot of major brands experiment with new releases, and it looks like one of the most popular American candy bars is doing just that.

Earlier this year, Butterfinger released its Salted Caramel limited-time flavor, with reports of other new iterations to come later in the year. One of the other fresh flavors Butterfinger was reportedly preparing to roll out was Marshmallow, possibly as soon as this fall.

As it turns out, a new post from the popular Instagram snack food account Snackolator indicates Butterfinger Marshmallow bars are set to debut a little earlier than expected, hitting shelves next month.

"Butterfinger is one of the most underrated candy bars in history and they're doing something special right now!" the Snackolator post said. "The Salted Caramel limited flavor is available now and it's delicious and then the new Marshmallow flavor is headed to stores in mid-August. Then we're getting a FRENCH TOAST flavor to start 2026. There are few things better than a @butterfinger and I cannot wait to try the Marshmallow and French Toast flavors."

Butterfinger French Toast will be available in 2026.

As for what these Butterfinger Marshallow creations might look and taste like, Sporked's Griffin Parker provided some insight back in May.

"While I wasn’t able to get my hands on a sample at the show, the pictures floating around appear to show a standard Butterfinger with a white chocolate coating—no marshmallow filling to be found," Parker wrote. "I’ve had too many flavored cremes to be confident exactly how this is marshmallow flavored, but the last new release from Butterfinger might hold a clue. 

"The Salted Caramel Butterfinger bars that were released earlier this year featured a salted caramel flavored milk chocolate coating. If I had to guess, I imagine we will see a marshmallow flavored coating delivering the marshmallow flavor to this new Butterfinger."

Will you be trying these out?