Lessons for Liverpool: Why do so many Premier League title defences go wrong?

“The scene was a school in west London, the weather was overcast and, for what felt like the first day of a new term, the mood was horribly tense. It was the Premier League’s official launch event for the 2015-16 Premier League season. Eddie Howe led a contingent from Bournemouth, all of them wide-eyed with excitement on the eve of their first top-flight campaign. The Swansea City lot were happy to be there, too. The delegation from reigning champions Chelsea? Not so much. …”
NY Times/The Athletic