Finally, Car-Themed Streetwear That Doesn't Suck (And It's $50 to $110)
Why BADSEKI Streetwear Feels Like the Real Thing
I said it in December that Motorsport Style Is Taking Over Men’s Fashion. Now, here we are just started 2026, and that trend continues with a major contribution from pro drift racer, Sara Choi.
Debuting at this week’s Tokyo Auto Salon, BADSEKI streetwear lands in online stores February 12, and the price is sane: $50 to $110. If you’re tired of “motorsport-inspired” gear that feels unwearable, this drop targets daily wear you can actually beat up and keep.
The press release bills Sara as the first female Korean-American pro drift racer. She built BADSEKI around what you see and touch in garages and tuning shops, then turned it into clean basics. The brand pushes “function, wear, and durability” as the design brief, which is exactly what most car-themed fashion forgets.
The first capsule stays logo-forward, but it doesn’t hide behind random graphics. BADSEKI uses the mechanic’s universal 10 mm hex nut as a symbol, then repeats it across the line like a quiet handshake for people who live around tools. The early pieces include T-shirts, sweaters, pants, and a cap in a burnished mahogany-and-black palette, with high-grain cotton fabrics meant to take regular use.
The debut also plants a flag in the real scene. The brand’s first public showing runs January 11–12 at Openbase Shibuya in Tokyo, with a private event on January 10. The pop-up sits in the same week as Tokyo Auto Salon 2026. BADSEKI says collaborators will lend Porsche vehicles for display. Kei Miura’s Rocket Bunny Racing and Japan’s SUNRISE BLVD tuning shop back the show piece.
If you’re not in Japan, the move stays simple. The pre-collection goes live February 12 on BADSEKI’s site for pre-order and global shipping. Treat it like any other pre-order. Screenshot your confirmation, watch for the ship window, and check the sizing chart before you click. A clean tee that fits beats a “limited” piece you never wear.
The full collection follows in April 2026. The press release says that drop will lean harder into fashion details while keeping the car-world DNA intact.
My Verdict
If you want streetwear that nods at cars without turning you into a billboard, BADSEKI looks like a smart first swing. The pricing keeps it low-risk, and the 10 mm nut detail feels like a real inside joke, not some disingenuous marketing stunt.
Start with a tee or cap if you just want a clean daily piece. Step up to the sweater if you live in hoodies and want something that still works in the garage. Put February 12 on your calendar and buy what you’ll actually wear.