Introducing a night club-like atmosphere, minus the alcohol, bhajan clubbing is catching on in many Indian cities, including in Delhi, Kolkata and Bengaluru, as well as the US. Participants skew towards Gen-Z, who enjoy the sense of community it brings. Members of the Good Deeds Club in Chennai recently conducted a ‘bhajan clubbing’ event, with singers Sai Vignesh and Saindhavi entertaining the crowd with spiritual tracks.
