Ring cancels Flock deal after dystopian Super Bowl ad prompts mass outrage
Amazon and Flock Safety have ended a partnership that would've given law enforcement access to a vast web of Ring cameras.
The decision came after Amazon faced substantial backlash for airing a Super Bowl ad that was meant to be warm and fuzzy, but instead came across as disturbing and dystopian.
The ad begins with a young girl surprised to receive a puppy as a gift. It then warns that 10 million dogs go missing annually. Showing a series of lost dog posters, the ad introduces a new "Search Party" feature for Ring cameras that promises to revolutionize how neighbors come together to locate missing pets.