Poll: Winter Olympics draw interest from 40% of 'non-sports' fans

(Photo credit: Amber Searls-Imagn Images)

The Winter Games draw interest from 40% of people who consider themselves 'non-sports' fans while also serving to create new sports fans overall, according to a poll conducted by Edison Research.

The SSRS Sports Poll has captured interest in the Olympics compared to other professional and collegiate sports leagues among United States audiences for the past 30 years.