Yandex goes along for the ride with Uzbekistan’s Proliga and Super League
March 2 – Ridesharing company Yandex Uzbekistan has entered domestic football sponsorship through a broad cooperation agreement with the Professional Football League of Uzbekistan.
Under the deal, Yandex becomes title sponsor of the Proliga and an official partner of the Super League.
Broadcast distribution provides the backbone to the deal, with matches from both competitions set to stream on the Allplay and Kinopoisk platforms.
Yandex will integrate elements of its digital ecosystem into matchday and media operations –
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