Record number of guests in 2025: Swiss tourism boss

Switzerland Tourism is expecting a record year for overnight stays by foreign guests in 2025. +Get the most important news from Switzerland in your inbox Overnight stays are expected to grow by 1-2% compared to the previous year, Switzerland Tourism Director Martin Nydegger told Blick. The number of overnight stays rose by 2.6% to 42.8 million in the previous year, the Federal Statistical Office reported in February. This broke the record set in 2023 of 41.8 million overnight stays. + Follow Swissinfo's coverage of tourism in Switzerland Nydegger said in an interview published on Friday that the industry needs overnight stays to grow by 1-2% to finance all investments. Nydegger was unable to quantify the extent to which this growth is attributable to campaigns by the marketing organisation - such as promotional videos featuring celebrities like Roger Federer. "Internally, we assume that every sixth guest is attributable to our global marketing," he said. 'Ridiculous' celebrity fees ...