A 28-year-old founder lost $10,000 to a fraudulent manufacturer when she first launched her business. Here are the marketing tactics she used to grow it into a multimillion-dollar company.
- Jess Ekstrom's family lost almost all of their life savings to her uncle, Bernie Madoff. Then, after launching her business, Headbands of Hope, she lost $10,000 to a fraudulent manufacturer.
- She started to build Headbands of Hope — which gives a headband to a child with cancer for every item it sells — while she was in college. She leveraged school assignments to focus on her business.
- After her $10,000 loss, she got back in the saddle. She received a grant from her school... Читать дальше...