Olive Garden
When Olive Garden sales were slumping in 2014, activist investor Starboard Value delivered some harsh criticisms in a presentation: "Olive Garden currently uses inauthentic Italian ingredients, serves dishes that would be unacceptable in Italy, and does not promote wine with meals."
The menu had veered "astonishingly far from authentic Italian culture" with "burgers & fries, Spanish tapas, heavy cream sauces, more fried foods, stuffed cheeses, soggy pasta, and bland tomato sauce." To get out of this rut... Читать дальше...