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2017

Новости за 12.01.2017

Snow Day for Oregon Zoo Animals

WSJ.com 

More than a foot of snow blanketed Portland, Ore., on Jan. 11 -- an unexpected treat for the animals at the Oregon Zoo. Photo: Oregon Zoo

Michelle Obama Was All Zipped Up on ‘Jimmy Fallon’

Yahoo Style 

Before officially exiting the White House, Michelle Obama showed one last time that she is the only first lady who has ever balanced style and sophistication so perfectly. Obama took the stage on The Tonight Show Starring Jimmy Fallon last night in a black skirt suit.

5 Things to Watch in Bank of America's Results

WSJ.com 

Bank of America reports full-year and fourth-quarter results Friday morning, kicking off bank-earnings season. The Charlotte-based bank is expected to post higher earnings and revenue.

(VIDEO) Omnicom Experimenting With Versioning Of TV Ads In National Units

The Huffington Post 

LAS VEGAS - Until addressable television advertising achieves greater national scale with less system-by-system logistics, what excites Omnicom Media Group's Chris Geraci is the potential versioning of commercials. It would involve having versions of creative within a national commercial unit to appeal to different households.

"We're just beginning to experiment with one company that's involved in that," Geraci, who is President of National Broadcast for the media agency group, says in an... Читать дальше...



These Are the Most Inclusive — and Affordable — Nude Shoes You Can Buy

Yahoo Style 

“Nude,” until the last few years, has been defined by the fashion industry as beige. The nascent British company’s mission is to cater to people of all skin tones, from the palest white to the deepest ebony — or as much of that spectrum as 10 hues can represent. Founder Jamela Acheampong said she spent hours researching skin tones to narrow down the 10 shades her brand ultimately decided on.

These Are the Most Inclusive — and Affordable — Nude Shoes You Can Buy

Yahoo Style 

“Nude,” until the last few years or so, has been defined by the fashion industry as beige. The nascent British company’s mission is to cater to people of all skin tones, from the palest white to the deepest ebony — or as much of that spectrum as 10 hues can represent. Founder Jamela Acheampong said she spent hours researching skin tones to narrow down the 10 shades her brand ultimately decided on.

Читать дальше...

(VIDEO) Time Inc's Murray Eyes Cross-Brand Content For Digital Age

The Huffington Post 

LAS VEGAS -- Over the two decades that magazines have been embracing the web, the strategy for many has flip-flopped between two models - showcasing existing magazine titles and a portal roll-up of content from across those titles.

Time Inc thinks it has done pretty well at converting its magazines to digital. Now it wants to tap their individual strengths to build cross-brand verticals.

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Norwegian mass murderer says prison isolation 'damaged' him

«TDN» (tdn.com) 

SKIEN, Norway (AP) — Norwegian mass murderer Anders Behring Breivik told a panel of judges Thursday that his solitary confinement in prison had deeply damaged him and made him even more radical in his neo-Nazi beliefs.

(VIDEO) AI Ads Are Ready For Prime-Time: OMD's Edwards

The Huffington Post 

LAS VEGAS -- Artificial intelligence will come to play an increasingly important role in the decisioning and consumption of digital content and advertising, according to one of communications agency OMD's big thinkers.

In this video interview with Beet.TV, OMD strategy and product development director Jean-Paul Edwards says AI is nothing new - but it is now ready to make in-roads in to media.

Читать дальше...

Here's the 10-step process that the Republicans will use to repeal Obamacare

BusinessInsider.com 

Pool/Getty Images

Early Thursday morning, Senate Republicans kicked off what is expected to be a long, winding process of repealing the Affordable Care Act, the healthcare law better known as Obamacare.

The Senate passed a budget resolution by a vote of 51 to 48 after 1 a.m. ET that is designed to direct the legislature to draft a bill that will repeal the ACA.

Sens. Elizabeth Warren and Bernie Sanders were among those who spoke out against the repeal bill to no avail during the vote. Читать дальше...

(VIDEO) OMD's Mendonça Weighs Addressable 'Holy Grail' And EU Prviacy

The Huffington Post 

LAS VEGAS -- The age of addressability is upon us, promising clients laser-targeted audience relevance - but the power will come at a price, and the potential must be carefully executed against imminent new European legislation.

That is according to one ad agency boss now helping clients understand and benefit from the changes.

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Chargers leaving San Diego for Los Angeles

Stars and Stripes 

The San Diego Chargers are moving to Los Angeles, where they will join the recently relocated Rams in giving the nation's second-largest media market two NFL teams for the first time in decades.

Suspected airport gunman became increasingly erratic

Las Vegas Sun (lasvegassun.com) 

Esteban Santiago stood alone in the cold one day last month outside Mom & Pop's liquor store in Anchorage. He was waving his arms and having a terrible argument in the parking lot. "He'd just be talking to himself ... screaming as if he was having ...

Coroner: Homeless man died of natural causes

«TDN» (tdn.com) 

The 78-year-old homeless man found dead in his vehicle in Kelso earlier this week died of natural causes, according to the Cowlitz County Coroner's Office.





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