Here's why advertisers could be losing confidence in Facebook (FB)
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Among other challenges that Facebook faced last year, particularly in the final months, the social network conceded that some of its analytics and engagement metrics had been miscalculated.
The company owned up to these errors no less than three times in 2016 -- in September, November, and December.
These metrics are absolutely critical to advertisers, who operate their own business and make ad spending decisions based on how well ads perform across platforms, including social media. Читать дальше...