
Twitter's Algorithmic Timeline Is Working
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There's a subtle change happening on Twitter that's so nondescript it's easy to miss. But it's helping the company in a very noticeable way.
For the past year, Twitter has moved away (slightly) from the orthodox adherence to reverse-chronological order that once defined its stream. It’s prioritized relevance over recency, at least in spurts. And by all indications, its algorithmic reordering of some tweets in the timeline appears to be working.
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