Fast Fashion: Livia Firth Takes A Stand, Encouraging Eco-Conscious Clothing With #30Wears Campaign [VIDEO]

When Livia Firth was 20, she saved for a year to buy a Max Mara coat. It wasn't a small purchase. A coat from the luxury Italian fashion house typically costs about $2,000.

“I grew up in a period where fast fashion didn’t exist,” she said. “We would wear the same dress with different accessories. We didn’t have the choice that we have today.”