Beyoncé-approved label Zimmermann unveils its own homage to the musician on New York Fashion Week runway
Just hours into its schedule and it's not hem heights or Kanye West's latest take on the trainer which are dominating conversations at New York Fashion Week but Beyoncé who's recently unveiled Formation video remains the talk of the town.
At least this was the prevailing message at the Zimmermann show this morning where the Australian label, still riding high on the news that Beyoncé had chosen one of its white victoriana shirts to appear in her latest video, unveiled its own homage to the musician.
Celebrating the same signature high neckline, the Sydney based ready to wear label unveiled blouson sleeve gowns and oversized shirts in the silhouette.
Heavy duty beaded necklaces and double hoop earrings created a similar effect.
Acutely aware of its global reach, this was a collection which saw autumn traditions fused with a light, bohemian feel.
Metallic gowns in striking raspberry were among the highlights. A series of appliqué silk skirts which were presented layered over sweaters also stood out.
Zimmermann, which has form when it comes to print, went to extreme lengths to inject head to toe colour into this collection.
Palm and floral print jackets worn teamed with opaque tights boasting the same motifs were a recurring feature and are certain to delight fans of the brand.
Of course, it is Beyoncé's endorsement that is for now, Zimmermann's best marketing tool.
ArticleBeyoncé's new favourite label Zimmermann unveils homage at NYFW showNew York Fashion WeekZimmermannBeyonceKanye WestZimmermann AW16 at NYFW
Zimmermann AW16 at NYFW
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A brand acutely aware of its global reach, the collection looks certain to delight fans of the brand
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