This $1.5 billion PC gaming company's first US store stole some of the spotlight from the new Apple Store in San Francisco

Business Insider/Alexei Oreskovic

Razer is a company that makes PC game equipment for hardcore gamers.

Although relatively unknown to nongamers, the Southern California-based company enjoys a truly cult-like following, often being called the "Apple of the gaming industry." In its last round of funding, Razer was reportedly valued at $1.5 billion.

And on Saturday, when it opened its first ever US-based store in downtown San Francisco, Razer lived up to its reputation: Its fanatic customers formed an Apple-like long line around the corner, stealing some of the spotlight from the new Apple Store that opened in San Francisco this week as well.

Here are a few photos we were able to take from the scene:

The new Razer store opened in the Westfield mall located on 5th and Market Street in downtown San Francisco.

A massive line formed in front of the store ...

... it literally went around the block.