Unilever, L'Oreal, Henkel Vie For Vogue International: Report

Unilever NV, Henkel & Co. KgaA AG, L'Oréal SA and other companies have submitted first-round bids in the auction for OGX shampoo maker Vogue International LLC, people familiar with the matter said on Monday.

A deal could value Vogue at $2.5 billion to $3 billion, said the sources, who requested anonymity because the information was confidential.

The bids came just three years after a lawsuit hampered Vogue's effort to sell itself in a deal worth more than $800 million. Buyout firm Carlyle Group LP acquired a 49 percent stake in the company a year later.