Google Maps directions may soon lead you to ... more ads

If the targeting works as intended, coffee lovers might see a promoted pin offering a discounted drink from a Starbucks along their route.

Google aims to provide "tasteful commercial experiences," said Jerry Dischler, a Google product manager who oversees the company's search-driven advertising.

The new ads are part of Google's effort to make more money for its parent company, Alphabet Inc. People increasingly rely on their smartphones instead of their desktop computers to inform and entertain themselves, pushing Google to invent new "mobile friendly" ads that work on small screens.