Earning the Business: Why Companies Are Putting Customization First

In today's business world, everyone is racing to be seen as an industry leader. Companies want to be the next big thing but without shelling out the money that may be needed to run certain business processes. And corporations are offering cheaper, boxed solutions to meet the basic needs of these rapidly iterating companies.

What used to happen was you would buy a mass-produced, all-in-one solution where what was in it was what you got. You might have shopped around for various options before selecting one that was at your ideal price point and still meet your basic needs. But what many companies find themselves left with is trying to fit their business into a piece of software they bought and not always getting the results they expected. It's like forcing a triangular block to fit into a square puzzle piece; sure, with enough force you can get the piece to fit but it's not a perfect fit.

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