Wikipedia's newest app sets template for publishers

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Wikipedia has released a redesigned app an Android, following on its iOS app update a few months ago, The Next Web reports.

The new app captures the look and feel of a modern news app, and its user experience might provide a useful template for publishers to emulate.  

Here are some of the main features of the new Wikipedia app, and how they could translate for a publisher’s app:

• In the news, which sits at the top of the feed, and includes new and updated articles based on current events. All publishers – including those who specialize in certain coverage areas, and those who cover a broad range of topics – can employ a similar section in their apps, to highlight their insights and expertise as it relates to current news.
• Trending articles, which highlights the five most popular Wikipedia articles of the day. Most publisher-apps already feature a section like this, but personalizing the trending section for each individual reader can create a more optimal user experience, and help drive engagement and time spent within the app. 
• Featured article is a single story handpicked article by Wikipedia editors on a daily basis. Publishers can highlight their editorial-flavor via a similar feature in their own apps. This can aid in building a distinct brand and voice for their company. 
• Because you read, which provides a feed of articles based on reader history. This personalization element is crucial in contemporary news platforms. As content becomes more and more abundant, tailoring the experience for each user is essential to help cut through the noise.
• Continue reading, which allows readers to pick up unfinished articles. The modern app user faces distraction and interruptions throughout the day, and this feature works to alleviate these tensions. It is a useful feature to help readers track their reading history, and gives them the extra security that they can leave the app without losing their progress. Ultimately, this feature can improve app retention and drive loyalty.
• Picture of the day, which, quite intuitively, shows a new photo every day. Publishers could pair the photo of choice with a relevant article, or an interesting topic, to encourage engagement with the app. In addition, the area in which these photos exist could double up as real estate for mobile ads. 

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