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2016

The Apple veteran PR boss Twitter hired 6 months ago is already out (TWTR)

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Twitter / @nataliekerris

The Apple veteran whom Twitter hired to head up its public-relations team has left the company, the Twitter confirmed to BuzzFeed's Alex Kantrowitz.

Kerris, who served 14 years at Apple, joined Twitter in February with much fanfare. With Twitter's growth having stalled, Kerris was considered someone who could help reshape the business' image and message and get the company back on track.

Her arrival came after a series of shake-ups in Twitter's communications strategy, as well as at the company in general. Her departure comes after another disappointing company earnings report.

Leslie Berland, Twitter's chief marketing officer, will now lead PR and marketing.

Before Kerris joined, Vijaya Gadde, Twitter's general counsel, had been overseeing communications, filling in for Gabriel Stricker, Twitter's previous PR boss, who left in July.

Twitter has faced a sinking stock price this year as it struggles to attract new users.

A Twitter representative sent Business Insider the following statement:

"During her time leading communications at Twitter, Natalie helped us share the Twitter story with the world. We are grateful for her energy and enthusiasm and the impact she's had, even in this short time. We wish her all the best."

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